C Krishniah Chetty Blogger's Meet, Elfhie and Other Gems
When C Krishniah Chetty calls you over for a super-exclusive Blogger’s Meet at their premier address Touchstone in Commercial Street, one can only expect hospitality, grandeur and opulence of their premium designs. Known across centuries for being the jewellers to the Royalties of Southern India, the décor of the store and even the piped music bear elegance and shine brilliantly in true classic tradition.
The highlight of the meet was the newly-launched Elfhie, a PETA-Approved substitute to the Ivory design patented and carved by their skilled craftsmen. . Elfhie represents the essential values and beliefs CKC has been known for -Innovation in luxury with a strong sense of social responsibility.
Each Elfhie piece featured in the collection is custom-carved and beautifully framed with 18kt white, rose and yellow gold settings, accented by Diamonds, Rubellites, Emeralds, Blue Sapphires, pink Tourmalines and Opals. According to Shreyas V Cotha, Director, C. Krishniah Chetty & Sons Pvt. Ltd., who first came across this mineral composite, “We have to preserve our ecosystem and need to find alternatives to natural and scarce resources like Ivory. At the C Krishniah Chetty Group, which comprises C Krishniah Chetty & Sons and C. Krishniah Chetty Jewellers on Margosa, we are committed to environment conservation while catering to our clients’ choices. The limited edition Elfhie collection is our endeavour towards maintaining a balanced environment.”
Showcased here along with the Elfhie, are also few of their exquisite designs that make them the pioneer in their domain. Special mention must be made of the All Platinum New York Ring which is the ultimate showstopper and is an absolute must-buy in my list before Dhanteras this year. An elegant afternoon indeed!!
About C Krishniah Chetty & Sons
Founded in 1869, C. Krishniah Chetty & Sons is today one of the world’s finest heritage businesses run by the direct descendants of the founder. The firm was the appointed jeweller to the Royal House of Mysore. The firm was commissioned to make several hundreds of pieces of jewellery incorporating the famed Double Headed Eagle known as ‘Ghanda Bherunda’ which were presented to important contributors to the Kingdom of Mysore every six months. The symbol, is now, the official seal of the State of Karnataka. C.Krishniah Chetty & Sons has now drawn up and is in the process of executing a plan to take this legacy forward to the 21st century by reaching out to jewellery connoisseurs across India and the globe, in their own distinctive manner.